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Graphic Design for the Practical world.

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About Watership, Inc.

Mark 03Mark ShainThe original name for Watership, inc. was Virtual Design, a small boutique design firm established in 1998 in Portland, Maine, USA. After several years of robust growth followed by a steep decline after 9/11, the name Virtual Design no longer conveyed how the company had changed. In 2018, the company was renamed Watership, borrowing it's name from Richard Adam's novel, Watership Down. Published in 1972 the story synopsis from Goodreads says:

"Set in England's Downs, a once idyllic rural landscape, this stirring tale of adventure, courage and survival follows a band of very special creatures on their flight from the intrusion of man and the certain destruction of their home. Led by a stouthearted pair of friends, they journey forth from their native Sandleford Warren through the harrowing trials posed by predators and adversaries, to a mysterious promised land and a more perfect society." Also according to "The main message in Watership Down is the nature of leadership and its role in promoting a successful, just society." 

Much has been written about what the core message is in Watership Down. I believe it is meeting challenges and looking for solutions to better ourselves and the condition of those around us; our families, friends, associates and with all those chance daily encounters we have with people we do not know.

It is in this spirit we do our work for our clients. We strive to be practical in our solutions, to work in collaboration and use our experience and skills in the furtherance of our clients' goals. This is our pledge to you.

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 Mark Shain